Talking Shapes is a creative studio led by Leon Makari and supported by a trusted team of designers, writers and strategists.
In a world crowded with choice, clarity is what makes brands stand out and simplicity is what makes them last. We help organisations cut through the noise, define what makes them different and build brands that people understand, believe in and feel connected to.
Working with us
Talking Shapes was founded to simplify how clients work with creative studios. Too often we heard the same frustrations – layers of process that slow momentum, limited access to creative leadership and pitch teams that disappear once the work is won.

Our model keeps things simple and focused. No unnecessary layers and no handovers that dilute ideas. Just clear communication, senior creative direction, and a dedicated team built around your brief and fully invested in your outcome.
Talking Shapes is more than our name – it’s our identity.
Brands should do more than look good, they should talk. They should have something to say, something people can feel.

The shapes matter, but without words they’re silent. When the two come together, meaning and form, that’s where connection happens.

That's Talking Shapes.
Leon Makari – Founder & Creative Director
With over 15 years in branding, Leon has led projects across property, place, hospitality and culture. His work spans brand strategy, design and art direction, always guided by clarity, creativity and purpose.

He’s passionate about how people experience the built environment, and how brand can shape the moments, connections and memories that bring places to life.

Disciplines

Every brand begins with an idea. We help you shape it into something people understand, believe in and remember through brand story, identity and activation.
1. Brand Story

Brand audits

Brand positioning

Stakeholder engagement

Brand strategy

Messaging and narrative

Tone of voice

Naming and taglines

2. Brand Identity

Logo design

Brand systems

Visual identity

Art direction

Brand architecture

Design toolkits

Guidelines and assets

3. Brand Activation

Digital experiences

Motion

Brand campaigns

Web design

Environmental

Launch support

Brand management

1.
Brand Story
2.
Brand Identity
3.
Brand Activation
Brand Audits
Brand Positioning
Stakeholder engagement
Brand strategy
Messaging and narrative
Tone of voice
Naming and taglines
Logo design
Brand systems
Visual Identity
Art Direction
Brand architecture
Design toolkits
Guidelines and assets
Digital experiences
Motion
Brand campaigns
Web design
Environmental
Launch support
Brand management
Book a free Brand Clarity Workshop today
Value £500 – limited free spots available
Unlock the full potential of your brand with clarity and confidence.
In this one-to-one session, we’ll help you uncover what’s missing in your brand, identify the issues holding your project back and give you a clear roadmap to move your vision forward.
Book now