UK Feminista is a charitable organisation that supports schools to address sexism and sexual harassment. Action Pledge is a new scheme designed to incentivise effective action and promote best practices. Schools implementing the steps commit to the pledge, while exceptional dedication earns the UK Feminista Action Award.
This creative is built around a graphic device representing steps and the collective efforts of tackling sexism in schools. The upward direction signifies the journey towards positive change and ongoing efforts to combat gender-based discrimination. Additionally, the steps evoke stacked books, highlighting the crucial role of schools in promoting equality.