UK Feminista Action Pledge
UK Feminista, a charitable organisation dedicated to helping schools address sexism and sexual harassment, launched the 'Action Pledge' – a new initiative designed to inspire real change and celebrate progress. The challenge was to create a visual identity that captured the spirit of collective action and growth, while remaining accessible and motivating for schools across the UK. It needed to feel both educational, empowering and a symbol of progress in the journey toward equality.
Brand Campaign
Naming
Motion design
This creative represents the collective efforts of tackling sexism in schools.The upward motion symbolises progress and positive change, while the form also evokes stacked books, a nod to education’s vital role in promoting equality. The result is a simple yet powerful identity that embodies movement, collaboration and the pursuit of lasting impact.
