Talking Shapes is a brand consultancy for property, place and hospitality, led by creative director Leon Makari.

We help brands across the built environment position themselves, stand out and go to market with clarity. Through strategy, story and identity, we turn complex briefs into brands that people understand, choose and return to.

We know your world

We've spent years in property, place and hospitality, so we understand the pressures, the stakeholders and the commercial realities you're working with. There's no long learning curve, no explaining your market from scratch. We get to the heart of a brief quickly and build brands that hold up where it matters.

Leon Makari
Creative Director
I work with developers, founders and property teams to build brands with genuine clarity – brands that stand out, earn belief and give audiences a reason to choose them over everyone else.

My background spans brand strategy, creative direction and identity. But the work that interests me most happens before any of that – the thinking that determines what a brand actually stands for, who it's really for and why it deserves attention in a crowded market.
Talking Shapes

Every brand is made up of two parts: the words – story, language and ideas that give it meaning, and the shapes – design, form and visual expression that bring those ideas into the world.

On their own, shapes are static. They can look good, but they don’t say anything. It’s only when design is shaped by a clear story that it begins to communicate and feel human, expressive and alive. That moment, when words and design work together, is where brands start to connect.

That’s what Talking Shapes means.

Disciplines

Every brand begins with an idea. We help you shape it into something people understand, believe in and remember through brand story, identity and activation.
1. Brand Story

Brand audits

Brand positioning

Stakeholder engagement

Brand strategy

Messaging and narrative

Tone of voice

Naming and taglines

2. Brand Identity

Logo design

Brand systems

Visual identity

Art direction

Brand architecture

Design toolkits

Guidelines and assets

3. Brand Activation

Digital experiences

Motion

Brand campaigns

Web design

Environmental

Launch support

Brand management

1.
Brand Story
2.
Brand Identity
3.
Brand Activation
Brand Audits
Brand Positioning
Stakeholder engagement
Brand strategy
Messaging and narrative
Tone of voice
Naming and taglines
Logo design
Brand systems
Visual Identity
Art Direction
Brand architecture
Design toolkits
Guidelines and assets
Digital experiences
Motion
Brand campaigns
Web design
Environmental
Launch support
Brand management
Turn your vision into a brand that works.
Book a call and let’s start the conversation.
Book a call