Once a neglected industrial wasteland, King's Cross has undergone a remarkable transformation and is now London's most vibrant new district. From the captivating fountains at Granary Square to the chic boutiques of Coal Drops Yard, lush green spaces, and luxurious residences, the area has become a hub of activity and sophistication.
Argent, the driving force behind the renaissance of King's Cross, sought an identity for one of their latest residential developments within the King's Cross site. We took inspiration from the neighbourhood's dynamic lifestyle and the architect's emphasis on distinctive curved arches to shape a brand identity centred around the concept of rhythm. Produced with Columns Creative.
The logotype has been crafted to reflect the repeated array of arches wrapped around the building facade.