Cadence King's Cross
Once an overlooked industrial site, King’s Cross had evolved into one of London’s most vibrant districts – home to Granary Square, Coal Drops Yard, and a new wave of luxury residences. Argent, the developer behind its regeneration, needed a distinctive identity for one of their latest residential projects within the site. The challenge was to create a brand that captured both the architectural elegance of the building and the lively rhythm of the surrounding neighbourhood, while feeling cohesive within the broader King’s Cross identity.
Brand identity
Brand activation
Digital design
Environmental
Print design
Taking cues from the building’s striking curved arches and the dynamic energy of King’s Cross, the brand was built around the concept of rhythm. The custom logotype mirrored the repeated flow of arches wrapping around the façade, creating a sense of movement and harmony. This visual identity embodied the seamless blend of architecture, design, and lifestyle – a reflection of King’s Cross itself.
