Cadence King's Cross
King's Cross has become one of London's most ambitious regeneration stories – home to Granary Square, Coal Drops Yard and a new wave of luxury residences. With multiple residential developments now competing within the same masterplan, standing apart was no longer straightforward. Each scheme shared the same postcode, the same neighbourhood story and the same premium positioning.
Cadence needed its own identity. One that felt genuinely rooted in the building rather than borrowed from the broader King's Cross brand and premium enough to support the price point while connecting buyers to an area that was still establishing itself in people's minds. The architecture gave us the starting point. Alison Brooks had designed a building defined by its distinctive curved arches – a repeated, flowing form that gave the building real presence on the street. The brand needed to honour that without simply illustrating it.
Brand identity
Brand activation
Digital design
Environmental
Print design
Rhythm became the central idea – not as a visual metaphor but as a strategic one. It connected the architectural language of the arches, the cultural energy of the neighbourhood and the lifestyle of the people the development was built for.
The custom logotype mirrored the repeated flow of the façade, creating a sense of movement and harmony that felt specific to this building rather than generic to the area. Every brand touchpoint, from digital to environmental, was built around that singular idea, giving the scheme a coherent and confident identity that cut through in a competitive market.
Cadence sold quickly. The brand gave buyers a reason to believe in the building before they ever set foot inside it.
